Hi Guys!

I am Cheryl and that's my husband, Julius, in the photo. We met while studying at NUS business school, got married in 2016 and started Josh & Cherie Books soon after.

The idea for a children book subscription was born after visiting the local bookstores to look for a picture book for a birthday gift, and we thought, "Why are there so many assessments books? Where are the children's picture books?!" We suppose no one reads for pleasure anymore.

Both Julius and I credit our joy for learning and reading to our early exposure to good books. Especially so for me where my mother, who is an early childhood educator, handpicked many books for me when I was a child. I still remember the lively pictures and the cute rhyming lines in those books. I never stopped reading since, it still is magical for me!

Times are different now it seems, where children are distracted and occupied by the smartphones. And we ask ourselves, why not a book?

A classic. A fairytale. A portable magic. Back to the basics.

Why not a book? So let your child fall in love reading, just like you did, just like we did.

Oh, we named the store Josh and Cherie because we planned to name our children that if we were lucky enough to have a boy and a girl!

 

Fast forward to 2024: Baby Cherie was born, and is very happy little reader with all her books curated by mummy!